When 30-year car wash industry veteran Vahid David Delrahim opened the first Bliss Car Wash in 2019, he knew he wanted to use his business as a ship to do more than just clean cars—while bringing a superior express wash experience to Southern California provide community. In just a few short years, Delrahim and the Bliss Car Wash team have opened eight locations from San Bernardino to Oxnard, California, with car washes scattered throughout the Los Angeles metropolitan area. Additionally, four more Bliss Car Wash locations are scheduled to open in 2022. A car wash in Van Nuys, California will be the first new location to open in January 2022.
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Despite Bliss Car Wash’s rapid growth, leadership has maintained its mission of “changing one car at a time” at the forefront of their organization’s operations. Through eco-friendly initiatives, donations to international charities, and a Satisfaction Guarantee program, Bliss Car Wash strives to make a positive impact on the planet, those in need, and all of its customers.
Bliss Car Wash team members are self-proclaimed water warriors, which means they do everything in their power to conserve water. “When developing the Bliss concept, we always wanted it to be about more than cleaning cars,” says Delrahim. “We want to help the planet by being very responsible with our planet’s most precious resource – water.”
Traditionally, an average express car wash can use between 15 and 85 gallons of water per car coming through the tunnel, according to Earth911, the world’s largest recycling database. The car wash at home is said to use even more H20, an average of 100 or more gallons of water used per driveway wash. However, Bliss Car Wash uses an average of 24 gallons of fresh water per car at its locations — a number the company proudly announces.
In addition to its low water consumption, Bliss also uses a water reclaim system. The premise of water reclamation is simple: operators take one of the most important aspects of a wash – water – and reuse the water already used to wash areas like tires and undercarriage. According to Delrahim, Bliss Car Wash recovers 70% of the water used during washing.
With water conservation being of paramount importance around the world, especially for an industry like car washing that relies on readily available access to water, transforming companies like Bliss Car Wash in a way that promotes environmentally friendly practices is a very smart and beneficial business move – and a decision that also benefits the common good.
“We believe water is life, so we fight to preserve it at every turn,” notes Delrahim.
In addition to the water-saving initiatives Bliss uses, the laundry also uses energy-efficient appliances and 100% of its cleaning products are biodegradable. Bliss Car Wash is proud to be Blue Coral Beyond Green Certified, a sustainability program developed by Ecolab.
While Bliss Car Wash cares deeply about the betterment of the planet, it also actively helps humanity. Bliss stays on the ‘water warrior’ theme, donating funds to bring clean drinking water to people in Niger, West Africa. Working with Wells Bring Hope, an organization that is “saving lives with clean water” by drilling wells in Niger, Bliss Car Wash has provided funding for nine wells in the most underresourced country in the world. “Giving back is a key component of who we are,” said Delrahim of Bliss Car Wash’s partnership with Wells Bring Hope.
In his own community, Bliss currently supports the Los Angeles Mission, an organization that provides food, clothing, shelter and more to homeless members of the Los Angeles community. Bliss Car Wash is donating money to help deliver meals to the Los Angeles Mission and plans to bring all of its employees to the Los Angeles Mission Food Bank as a team to serve meals.
In addition, Bliss Car Wash is partnering with the Wounded Warrior Project and hosting a sock drive benefiting the Los Angeles Mission at all eight locations.
Being a newer company has its perks. One of those advantages for Bliss Car Wash is the way it has been able to incorporate innovative technology into its business from the start. Bliss launched a smartphone application, the “Bliss App”, which allows customers to purchase laundry detergent, manage their unlimited laundry membership and earn points for prizes through the app.
Bliss also maintains a steady digital presence through its social media accounts. Through these platforms, Bliss shares car wash promotions and sales, employee greetings, and helpful car wash infographics such as: B. the latest feature “3 reasons why rainwater is bad for your car”. The company can be found on Instagram @blisscarwash or Facebook at www.facebook.com/blisscarwash.
The amethyst frog
Branding was an important aspect of the vision Delrahim had for Bliss Car Wash before opening in 2019. In fact, Rodney Brown, marketing director for Bliss Car Wash, says that strong branding sets Bliss apart from the competition.
“We spent years developing our frog logo and colors,” adds Brown. Brown says the brand color, especially amethyst and not just purple, is carefully consistent across all brand promotions, whether it’s on storefront signage, marketing collateral or social media.
The predominance of the amethyst color goes well with another theme of the store – calm. The Bliss Car Wash team wants the customer experience at a car wash not only to be about the routine of car cleaning, but also about relaxation. According to www.blisscarwash.com, “Soothing lights illuminate your path while the scent of lavender and essential oils envelop you.” With these soothing resources, the Bliss team aims to be a place where guests can relax.
The strong Bliss Car Wash brand coupled with state of the art equipment has created a loyal customer base in the three years that the car wash has been in operation. Recently, Bliss has seen an increasing number of unlimited membership plan members. The laundry has three levels with unlimited plans. The cheapest option is the “Sparkle” plan, which costs $19.99 per month; The most comprehensive “Transform+” plan costs $29.99 per month.
The Transform+ plan consists of wash, clean and dry, spot free conditioner, tire scrubber, vacuum, triple foam rainbow wax, clear coat sealer, carnauba ultra shine wash, tire conditioner, UV protection, wheel rim brightener, undercarriage wash and ceramic caulk. All of these Transform+ wash benefits, along with all other washes, fall under Bliss’ “Satisfaction Guarantee” program, which allows any dissatisfied customer to go through the car wash for a second car wash at no additional cost.
After the wash cycle, each vehicle is also checked by “Quality Control”. The quality control team member performs a final cleaning of the vehicle, ensuring it is properly cleaned and finishing the wash by wiping away the excess water in the nooks and crannies of the vehicle.
“Our guests really love this,” Delrahim proclaims.
The owner of Bliss Car Wash has created a car wash that boasts love. “David believes that if you do everything with love, you can’t go wrong,” says Brown. Whether it’s love for the customer reflected in an enjoyable car wash experience, or love for the planet and the people the Bliss team helps through philanthropic and eco-friendly initiatives, car washing inspires love. There is no doubt that as the company continues to grow, Southern California will remember the Bliss Car Wash name and mission.
Camille Renner is Associate Editor of Professional Carwashing & Detailing.
Watch our video interview below with Bliss Car Wash’s David Delrahim.